Privacy Policy

Last updated: 26 August 2026

Prime Development (“Prime Development,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://www.primedevelopmenthrg.com/, contact us, subscribe to our newsletter, request information about one of our projects, or otherwise interact with us.

This Privacy Policy is intended to comply with applicable privacy and data protection requirements, including Egypt’s Personal Data Protection Law No. 151 of 2020 and other applicable laws.

1. Who We Are

Prime Development is a real estate development company based in Hurghada, Egypt.

Address: New Kawthar, Building 9, Banks District, Hurghada, Red Sea, Egypt
Email: [email protected]
Telephone: 16814
Website: https://www.primedevelopmenthrg.com/

For the purposes of applicable data protection law, Prime Development is the controller of the personal data described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Information you provide directly

When you complete a contact form, request a callback, subscribe to our newsletter, communicate with us through WhatsApp, or contact us by telephone or email, we may collect:

• Your full name;

• Your email address;

• Your telephone number;

• Your country;

• The real estate project or property in which you are interested;

• Your preferred contact details;

• The contents of your message or enquiry;

• Your communication and correspondence with us;

• Marketing and communication preferences; and

• Any other information you voluntarily provide.

Please do not submit sensitive personal information through our website unless we specifically request it and have a lawful reason to process it.

Information collected automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:

• Your IP address;

• Browser type and version;

• Device type and operating system;

• Language and general location settings;

• Pages visited and links clicked;

• Date, time, and duration of your visit;

• Referring website or source;

• Website interaction and performance information; and

• Cookie identifiers and similar technical data.

3. How We Use Your Information

We may use personal information for the following purposes:

• To respond to your enquiries and callback requests;

• To provide information about our developments, properties, prices, availability, and payment plans;

• To arrange meetings, property viewings, or sales consultations;

• To communicate with you about a project in which you have expressed interest;

• To manage our relationship with prospective and existing customers;

• To send newsletters, project announcements, offers, and marketing communications where permitted;

• To operate, maintain, secure, and improve our website;

• To understand website traffic, visitor behaviour, and campaign performance;

• To prevent fraud, misuse, security incidents, and technical problems;

• To establish, exercise, or defend legal claims;

• To comply with legal, regulatory, accounting, and contractual obligations; and

• To complete a transaction or take steps requested by you before entering into a contract.

We will not use your personal information for purposes that are materially different from those described in this Privacy Policy without providing appropriate notice or obtaining consent where required.

4. Legal Bases for Processing

Depending on the circumstances and the applicable law, we process personal data on one or more of the following legal grounds:

• Consent: When you consent to receiving marketing communications or to the use of optional cookies.

• Pre-contractual or contractual necessity: When processing is necessary to respond to a property enquiry, prepare an offer, arrange a viewing, or perform an agreement with you.

• Legal obligation: When processing is necessary to comply with applicable laws, regulations, court orders, or official requests.

• Legitimate interests: When processing is reasonably necessary to operate and improve our business, respond to enquiries, protect our website, prevent fraud, or understand the effectiveness of our services, provided that these interests do not override your rights.

• Establishment or defence of legal rights: When necessary to establish, exercise, or defend a legal claim.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing carried out before your consent was withdrawn.

5. Marketing Communications

If you subscribe to our newsletter or agree to receive promotional communications, we may contact you by email, telephone, SMS, WhatsApp, or another communication method you have provided.

You may unsubscribe at any time by:

• Using the unsubscribe link included in a marketing email;

• Replying to the message and asking us to stop;

• Contacting us at [email protected]; or

• Adjusting your communication preferences where that option is available.

We may still send non-marketing communications that are necessary to respond to your enquiry, provide a requested service, administer a transaction, or comply with legal obligations.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies. These technologies help us operate the website, remember preferences, measure performance, understand visitor activity, and evaluate marketing campaigns.

Cookies used on the website may include:

• Strictly necessary cookies: Required for core website functionality, security, forms, and user preferences.

• Analytics cookies: Help us understand how visitors find and use the website.

• Functional cookies: Enable enhanced functions such as maps, videos, chat features, or saved preferences.

• Advertising cookies: May be used to measure campaigns or deliver more relevant advertising, where enabled.

Where required by applicable law, non-essential cookies will only be activated after you provide consent. You may accept, reject, or manage optional cookies through the website’s cookie-consent controls.

You can also block or delete cookies through your browser settings. Disabling certain cookies may affect the availability or operation of some website features.

7. Third-Party Services

Our website may use or link to services operated by third parties, including:

• Google Tag Manager and related Google measurement services;

• Google Maps;

• WhatsApp;

• Content-delivery networks and website-hosting providers;

• Email and newsletter service providers;

• Website analytics or advertising platforms;

• Social media platforms; and

• Website security, spam-prevention, and performance services.

These providers may receive technical information such as your IP address, browser information, device identifiers, or details of your interaction with their features. Some providers may use cookies or similar technologies subject to your consent and their own privacy policies.

When you follow a link to a third-party website or use an external service, the third party’s privacy policy applies to its processing of your information. Prime Development is not responsible for the privacy practices or content of websites and services that we do not control.

8. Sharing Your Information

We may share personal information with:

• Our authorised employees and departments;

• Sales representatives and customer-service personnel;

• Companies within our corporate group, where applicable;

• Website hosting, maintenance, development, and security providers;

• Customer relationship management, communication, and email providers;

• Analytics, advertising, and marketing service providers;

• Professional advisers, including lawyers, accountants, auditors, and consultants;

• Contractors and service providers assisting with our developments or customer enquiries;

• Government authorities, regulators, courts, and law-enforcement bodies where required by law; and

• A purchaser, investor, successor, or professional adviser in connection with a merger, restructuring, financing, sale, or transfer of all or part of our business.

Service providers are authorised to process information only for the services they provide to us and must protect that information in accordance with their contractual and legal obligations.

We do not sell your personal information in exchange for money.

9. International Data Transfers

Some of our technology or service providers may process or store information outside Egypt. The privacy and data protection laws in those countries may differ from the laws applicable in Egypt.

Where personal data is transferred internationally, we will take reasonable and legally required measures to protect it. These measures may include contractual safeguards, security requirements, consent where legally necessary, and transfers to jurisdictions or recipients that provide an appropriate level of protection.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, reporting, contractual, and dispute-resolution requirements.

Generally:

• Contact and property enquiries may be retained while the enquiry is active and for a reasonable follow-up period;

• Customer and transaction records may be retained for the period required by applicable legal, tax, accounting, and contractual obligations;

• Marketing information is retained until you unsubscribe, withdraw consent, object to processing, or the information is no longer required;

• Technical and analytics information is retained according to the settings of the relevant analytics or service provider; and

• Information connected with a dispute or legal claim may be retained until the matter and any applicable limitation period have ended.

We may retain anonymised or aggregated information that can no longer reasonably identify you.

11. Information Security

We use reasonable administrative, organisational, and technical safeguards designed to protect personal information against unauthorised access, disclosure, alteration, misuse, accidental loss, or destruction.

These safeguards may include access controls, security monitoring, software updates, backups, encryption where appropriate, and restrictions on who may access personal data.

However, no internet transmission or storage system can be guaranteed to be completely secure. You should avoid sending confidential or sensitive information through unsecured communication channels.

12. Your Privacy Rights

Subject to applicable law and any relevant exceptions, you may have the right to:

• Be informed about how your personal data is processed;

• Request access to the personal information we hold about you;

• Request correction of inaccurate or incomplete information;

• Request deletion of your personal information;

• Withdraw consent where processing is based on consent;

• Object to or request restriction of certain processing;

• Request a copy or transfer of your information where applicable;

• Opt out of direct marketing communications;

• Be informed of certain personal-data breaches where required by law; and

• Submit a complaint to the competent data protection authority.

We may need to verify your identity before completing a privacy request. We may also request additional information where necessary to understand and respond to your request.

Some rights may be restricted where retaining or processing the information is necessary to comply with law, complete a contract, protect the rights of another person, or establish or defend a legal claim.

To exercise a privacy right, contact us at [email protected].

13. Children’s Privacy

Our website and real estate services are intended for adults and are not directed to children. We do not knowingly collect personal information from children through the website without the consent or authorisation required by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and take appropriate action.

14. Links to Other Websites

Our website may contain links to websites, social media pages, or services operated by other organisations. We do not control these third parties and are not responsible for their content, security, or privacy practices.

We encourage you to review the privacy policy of each third-party website or service before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business practices, service providers, or legal obligations.

The updated version will be published on this page with a revised “Last updated” date. Material changes may also be communicated through the website or another appropriate method.

16. Contact Us

If you have a question about this Privacy Policy, wish to exercise a privacy right, or have a concern about how we process personal information, please contact us:

Prime Development
New Kawthar, Building 9, Banks District
Hurghada, Red Sea, Egypt

Email: [email protected]
Telephone: 16814
Website: https://www.primedevelopmenthrg.com/